Published in English and French by Éditions Yvon Blais (a Thomson Reuters company), Marketing, Communication and Business Development in the Legal Profession is the first book written by Denyse Thiffault of the legal firm Langlois Kronström Desjardins. It focuses on the future outlook and practice of law, especially in private firms. Stiff competition, unique positioning, a targeted client approach, remuneration, and the culture of information sharing are among the many issues facing today’s attorneys.

The book explains the differences between marketing and communication and describes how these two disciplines can help professionals build client loyalty and attract new clients. It shows professionals how to position themselves as veritable strategic advisors, broaden their contact network, develop their skills of influence, and establish cross-selling strategies.

Author Denyse Thiffault is a manager with over 20 years’ experience in general administration, marketing, and business development at major national and international organizations.

In recent years she has devoted her career to the legal profession and now heads the Marketing, Communication, and Business Development Department at Langlois Kronström Desjardins, one of Quebec’s largest law firms, with over 120 professionals in Montreal, Québec City, and Lévis.

The book is intended for all attorneys, managers, and advisors in the professional services industry, especially those in private firms.

About Langlois Kronström Desjardins

Langlois Kronström Desjardins (lkd.ca) is one of the largest law firms in Quebec, with more than 120 professionals working in its three offices in Montreal, Québec City, and Lévis. With a total of more than 235 individuals making up our team, we are able to offer our clientele a complete range of legal services renowned for their exceptional quality in business law, civil and commercial litigation, labour and administrative law, maritime and admiralty law, and public and private real estate law. The labour and administrative law group at Langlois Kronström Desjardins boasts more than 30 professionals, making it one of the largest such groups in Quebec. The group deals with a full range of issues tied to labour relations, occupational health and safety, prevention mutuals, pension plans, human resources management, human rights, litigation, collective agreements, union certification, individual and collective labour contracts, crisis management, and psychological harassment.

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For more information:

Jean-François Gagnon
Head, Labour and Administrative Law Practice Group
418 650-7098
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Geneviève Lebel
Senior Consultant, Communications & Media/Public Relations
514 282-7805
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